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Press Release: Liberty Produce & Writtle University College to launch webinar series

Updated: Feb 10, 2021

18th January 2021

London & Essex, UK


Press Release: Liberty Produce & Writtle University College to launch webinar series on the transformation of agriculture and its workforce for a sustainable future

Writtle University College (WUC) in Essex and Liberty Produce launch their highly anticipated public webinar series on January 27th 2021. The online events will consider major issues facing the horticulture and agriculture sectors based around a key theme of ‘Transforming Agriculture and its Workforce for a Sustainable Future.’

Each of the webinars will feature a range of prominent industry figures and will welcome all viewers with an interest in sustainable production. All online events will be free-of-charge, in line with WUC and Liberty Produce’s ongoing commitment to education and knowledge-sharing. This webinar series is being supported by EIRA, a collaborative project funded by Research England that connects businesses in the East of England with academic expertise, specialist facilities and funding opportunities.

Dr Anya Perera, WUC’s Head of School for Sustainable Environments & Design, said: “We are proud to be working in collaboration with Liberty Produce and EIRA. Our three introductory webinars will focus on challenges faced by growers at a national and international level. We are delighted by the positive response from key members of the sector and look forward to sharing vital topics with our expert panellists.”

Benita Rajania, Product Director at Liberty Produce, said: “We are delighted to be teaming with WUC to bring together stakeholders from across our community for this new webinar series. Collaboration is a vital component in tackling the challenges our sector is facing, and we look forward to meeting virtually with our colleagues from across industry and academia to discuss latest developments, share knowledge and strengthen relationships at an industry level.”

Topics include: the modernisation of agriculture through technological advancement; examining food production systems and identifying skills gaps; how to create a fit-for-purpose workforce in a sustainable economy.

Each subject will be discussed by an expert panel, featuring guests including Dr Susan McCallum from the James Hutton Institute and Belinda Clarke, Director of Agri-TechE.

Since its foundation in 2018, Liberty Produce has been dedicated to the development of sustainable agricultural practices. The farming technology company was created in response to the global food security crisis. Liberty Produce develops leading-edge technology that enables the growth of local produce year-round, using fully-controlled indoor vertical farming systems.

WUC recently became the first UK university to offer degrees in regenerative agriculture. WUC been teaching land-based courses since 1893 and, in 2020, was ranked top university-sector institution in England for overall student satisfaction by the National Student Survey. Its small class sizes and specialist courses offer students a personalised approach that combines practical skills with cutting-edge theory.

2021’s webinar series reflects WUC and Liberty Produces’ collective dedication to the creation of long-term sustainable food production at a time of climate crisis and the disruption of global supply chains.

Click the links below to book your free webinar place:

January 27th: The modernisation of agriculture through technological advancement

February 24th: Examining food production systems and identifying skills gaps

March 24th: How to create a fit-for-purpose workforce in a sustainable economy


Notes to editors

About Liberty Produce

Liberty Produce is a farming technology company founded in 2018 to drive innovations that will enable us to meet our global crop requirements over the next century, without harming the planet. As experts in the development of technology (from advanced lighting systems to machine learning for integrated control systems) for the breadth of indoor agriculture (from glasshouses to Totally Controlled Environment Agriculture systems), Liberty delivers research and products that consistently push boundaries. Liberty Produce develops and builds systems that reduce operational costs with enhanced resource efficiency, improve yields and increase sustainability for greater food security through the growth of local produce year-round.

Media enquiries:

Claire Apthorp

+44 (0) 7920403068

General; +44 (0)20 7193 2933

About Writtle University College (WUC)

Writtle University College (WUC) has been at the forefront of the agrifood sector since 1893. In 2020, it was named the highest rated university-sector institution in England for student satisfaction by the National Student Survey, also receiving 100% satisfaction for its horticulture course. Industry-focused programmes offer the skills, expert theory and qualifications required to enter a fast-moving sector. WUC recently launched a degree in regenerative agriculture, which is the first of its kind in the UK.

Media enquiries: Sara Cork

About EIRA

EIRA is a collaborative project between seven universities and colleges in the East of England. Driving economic growth in the region, EIRA connects businesses with academic expertise, consultancy, facilities and funding opportunities. Led by the University of Essex, EIRA is also supported by the University of East Anglia and the University of Kent. Backed by £4.7 million of Research England’s Connecting Capability Fund, EIRA delivers activities across three themes: digital creative, artificial intelligence and biotechnology. EIRA has opportunities to work with businesses of all sizes through Innovation Vouchers, Research and Development Grants, i-Teams, Hothouse events, Start-up Microfinance and Innovation

General enquiries:

Twitter: @EIRA_eARC

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